![]() If several of your emails get marked as spam, your deliverability rates will suffer. When people unsubscribe from your email list they are actively opting out of receiving your emails. In order to keep your costs down, you’ll want to remove the subscribers who are receiving your emails and never opening them.Īll of these add up to one big red flag - your email subscribers aren’t engaged (or aren’t getting your emails). Many ESPs tier their pricing by the number of emails you send. If that doesn’t work, you should consider retaining only your active subscribers. Of course, you’ll want to attempt a reengagement campaign before removing them. If you start to see your open rate decline, take a look at your list and check for inactive subscribers. On the other hand, a list full of people who don’t engage, have changed their email address, or worse, never opted in will result in spam filters and bounces - both of which can hurt your deliverability. The cleaner your list is, the greater the number of subscribers who want to open it. If this happens too often, your deliverability rate can suffer. If your emails are constantly marked as spam, your ESP might flag your account for sending unwanted solicitations. Spam complaints are bad for your reputation with ESPs. It could be a good idea to review engagement and remove any subscribers who no longer seem interested before they hit the unsubscribe button. Not a Voyado customer? Get in touch to book a demo and see how Voyado can take your marketing to new levels.The more people on your email list, the higher the likelihood that some have lost interest in your email. Together we can go towards healthier email lists where your customers get targeted with personalized communication. Thereafter, our support teams are always available to help guide you with any questions that arise along the way. From day one we will educate our users to get to a required level of understanding of email deliverability. Read more: How to work with campaign management in retail How to keep a clean email list in VoyadoĪt Voyado, we are with you every step of the way to ensure you have the best possible foundation to improve your deliverability. If you notice a decreasing pattern in opening rates or an increase in bounces, check why this is happening before it’s too late. ![]() Set up a monthly or weekly task to analyze what’s happening with your list quality. Dual fields for entering the email address.Double opt-in through the confirmation email.Be very clear with your subscribers in regard to what they can expect from your communication.Įnsure that the email addresses you have in your lists are confirmed by using confirmed opt-in: Build good relationships, not large send out lists – this is pretty much list hygiene in a nutshell! Don’t force in new email addresses in the lists through negative opt-in or vague opt-in terms. You risk that your email won’t be delivered to the rest of your list – including the people who actually look forward to hearing from you.Īlways make sure that your list only contains proper opted-in contacts. You could have the largest email list in the world, but if there are emails in there that are misspelled, the recipients regularly mark your emails as spam or the recipients don’t actually exist. Think quality over quantity when it comes to your clean email list. This post talks about the importance of doing it the other way around: quality before quantity. Keeping a clean email list shouldn't be that hard, right? But sometimes the urge of having a large list takes over, and you go quantity before quality.
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